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Brand

Tendersight brand guidelines

Resources for presenting the Tendersight brand consistently and professionally.

Download brand assets

Naming

"Tendersight" is a single word, either spelled with a capital "T", or all lowercase. It is the brand name of both our company and our application. When referring to dedicated features, capitalize them as proper nouns (e.g. "Tendersight AI").

Usage

Provide plenty of space around Tendersight assets. Make them big or make them small, but give them room to breathe. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Tendersight of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name without written consent.

Tendersight wordmark

The Tendersight wordmark should be used in all references to Tendersight as space allows. Monochrome usage is preferred with the brand colors below.

Tendersight wordmark dark
Tendersight wordmark light

Tendersight logo

For tight layouts or logo-only grids, the Tendersight logomark is a concise way to refer to Tendersight. Use with good judgment for your audience, as the Tendersight wordmark has stronger brand recognition.

Tendersight logo dark
Tendersight logo light

Tendersight icon

When referring to Tendersight as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Tendersight logo dark
Tendersight logo light

Colors

Comfortable against light and dark backgrounds, Tendersight's primary brand colors are clean and minimal. The following light and dark colors are preferred for monochrome wordmark usage.

Cloud White

RGB 244, 244, 244

Near Black

RGB 9, 9, 9

Have questions about brand usage? Get in touch